Professional Activations & Brand Experiences
ASM Race Lab brings professional-grade racing simulators, on-site staffing, and full branding to your event, whatever the goal: packing your booth, energizing your team, or getting your cause noticed.
Built for prospect engagement, booth traffic, and lead generation, not just a giveaway table nobody remembers by lunch.
We execute and operate the entire activation without requiring your team to manage logistics, so your staff can focus on the floor.
Structured sessions keep guests moving through the activation at a steady pace, maximizing engagement across the show.
Every racer checks in before their session, turning curiosity at the booth into a contact list your team can actually work.
ASM Race Lab turns passive booth traffic into active participants, delivering a motorsport experience attendees remember long after the show floor closes.
From booth traffic to branded activations, ASM Race Lab turns curiosity into a crowd, and a crowd into contacts.
A Race Lab activation isn't just entertainment, it's a marketing tool built to pull a crowd, hold its attention, and leave a brand impression that sticks.
A full-scale racing rig and a big screen pull eyes from across the room or the show floor. Nobody has to be talked into walking over.
Guests wait their turn and watch friends race, giving your reps a natural, low-pressure window to talk with an engaged prospect.
People stick around to see where they land on the leaderboard, far longer than they'd linger at a static booth.
We deliver, set up, staff, and break down the entire activation. Your team shows up and shakes hands.
Team days, client entertainment, and employee appreciation events that give people something to actually look forward to, and talk about afterward.
Your logo on the rigs, the screens, and the leaderboard, so the activation reads as your brand from the first glance.
A high-energy centerpiece for galas and cause-driven campaigns that gets people to the table, and gets your cause talked about.
Name, date, time, number of guests, location, and contact info.
Space, power, race format, and accessibility.
We arrive early and handle everything.
4 simulators at a time, full event management.
Smooth exit, no cleanup for you. We also capture and share participant data, so your team can follow up on every lead.
