Mobile Sim Racing, Brought To You
ASM Race Lab brings professional-grade racing simulators, full competition screens, and real driving hardware directly to your event, corporate days, private parties, dealership nights, and everything in between. The track is real. The rush is realer.
One booking brings the full ASM Race Lab activation to your venue, built around whatever your event needs most.
Professional-grade rigs, set up and staffed wherever you need them. Guests pick a car, pick a track, and go, no experience required.
Click To Learn More →Team days, client entertainment, and employee appreciation events built to impress the whole room.
Click To Learn More →Your logo on the rigs, the screens, and the leaderboard, so the activation reads as your brand, not ours.
Click To Learn More →A high-energy centerpiece for galas and cause-driven campaigns that gets people to the table and talking.
Click To Learn More →A booth built for prospect engagement, foot traffic, and lead generation, not just a giveaway table.
Click To Learn More →Birthdays, graduations, and milestone celebrations with a racing experience nobody else is bringing.
Click To Learn More →One booking covers everything it takes to run the activation, start to finish.
Full-scale racing rigs with real driving hardware, ready to run side by side.
Real-time rankings on-screen keep the competition, and the crowd, going all day.
A trained team handles setup, guest coaching, queue management, and teardown.
Fully mobile, we deliver the entire activation to your venue, wherever it's happening.
Delivery, setup, staffing, and breakdown are all handled. Your team just shows up.
Time trials, head-to-head races, or tournament brackets, built around your event.
aSSIMilation
Assimilation means to absorb something so completely it becomes part of you. That's exactly what happens when real competition takes over a room.
The tracks get familiar. The braking points click. The instincts sharpen. Guests stop watching and start driving.
We didn't name the company ASM Race Lab by accident, look closely at the logo and you'll find it hiding in plain sight.
“You don't have to be a racer to feel like one. But you might leave as one.”ASM Race Lab
No racing license required. No helmet required. Just show up ready to have the most fun you've had sitting down.
Name, date, time, number of guests, location, and contact info.
Space, power, race format, and accessibility.
We arrive early and handle everything.
4 simulators at a time, full event management.
Smooth exit, no cleanup for you.
Coverage depends on the kind of event, here's how it breaks down.
Home base is the Southeast, with affiliate partners nationwide for multi-market and out-of-region programs.
Currently serving Orlando and south. More markets are coming online as the fleet grows.
Traveling outside these markets for the right event? Let's talk, reach out below with your location and we'll let you know what's possible.
Tell us about your event and we'll put together an activation built around it, corporate days, conferences, product launches, dealership nights, sporting events, and private celebrations.
A few things to plan around: most activations need a dedicated power source, outdoor setups depend on weather and may need a rain plan, and load-in access should be confirmed ahead of the event. We'll walk through specifics once we connect.
